A Better Workday in SoMa

Some workdays have lots of moving parts. SoMa knows how to bring them together

Spend a weekday around Howard Street and you’ll notice something: everybody seems to be on their way to somewhere. Quickly. 

A team arrives from across the Bay. Someone’s picking up coffee before a client meeting. A consultant is heading towards the Financial District. Two colleagues are catching up on the walk from Salesforce Transit Center, trying to fit an entire week’s worth of conversation into three blocks.

And above all that activity? There’s a park. A pretty good one, actually.

This particular corner of SoMa has become very good at bringing people together. Transit, offices, restaurants, public spaces, and the waterfront all sit within reach of one another. You can spend the morning in a meeting, take lunch above the street at Salesforce Park, and find yourself walking toward the Bay before the afternoon is over.

It’s a lot to fit into a workday. And with Industrious SoMa opening at 301 Howard Street, there’s a pretty good place to bring it all together. 

A Neighborhood With A Few Levels (Literally)

There’s something wonderfully San Francisco about a park on top of a transit center.

Downstairs, people are arriving from across the city and the Bay Area. Upstairs, they’re walking through gardens, eating lunch, or finding a sunny spot between meetings. Surrounding it all are the office towers, businesses, and residential buildings that make up this part of the East Cut. 

It’s a neighborhood that rewards getting out of your chair once in a while.

Salesforce Park is particularly good for that. A rooftop garden with walking paths, places to sit, and enough greenery to make you briefly forget how many floors of office space surround you. A few blocks away, The Crossing at East Cut brings another personality to the area: outdoor gathering spaces, food, and even a little pickleball for the competitively inclined. Head towards the Embarcadero and you’ve got the waterfront, with Rincon Park and the Bay Bridge adding a pretty convincing argument for taking the longer way back.

And then there’s the practical stuff. Coffee downstairs. Seriously reliable lunches nearby (shoutout the bahn mi at DragonEats). Clients working a few blocks away. Regional transit practically at the door. You can get quite a lot done here without spending much of the day getting somewhere else.

Where Industrious Fits

That’s why we’re especially excited about our newest San Francisco location: Industrious SoMa at 301 Howard Street.

Located inside a 23-story Class A office tower in the South Financial District, the workspace occupies the third and fourth floors, with the fourth serving as the main arrival point.

You’ll find the reception, lounge, and boardroom there, along with the kind of welcoming, thoughtfully considered spaces that make it easy to settle in, meet up, and get to work. 

And the Bay views. Very, very good. 

For teams gathering from different parts of San Francisco, the location makes an easy meeting point. For people who need a dedicated place to focus, it gives the day somewhere dependable to begin. And for anyone hosting clients, the surrounding business district and nearby transit connections make getting together refreshingly straightforward. 

There’s bike storage for the two-wheeled commute and a fitness center in the building for those who like to work a little movement into the day.

Looking for Private Offices or coworking in San Francisco? Book a tour of Industrious SoMa at 301 Howard Street and see what your workday could look like here.

A Little of the Bay, Brought Inside

Here’s something you might not know about 301 Howard Street.

Long before the office towers, this part of San Francisco sat near the city’s historic shoreline. That history became the starting point for our design concept, Urban Tides.

The idea was to bring something of the nearby waterfront into the building, taking inspiration from the movement of water and the changing character of a neighborhood that has been reinventing itself for generations. 

You’ll notice it in the curves first. 

Sculptural ceilings and rounded architectural details soften the building’s more structured exterior. Deep greens and blues carry through different spaces, sometimes enveloping an entire wall or room. Natural wood, textured upholstery, and warm lighting make the shared areas feel almost residential. 

The main lounge is particularly inviting. There’s a reception area that feels more like a welcome than a checkpoint, comfortable places to gather, and a cafe setting where an informal conversation can comfortably become the next good idea. 

Those greens and blues do a little practical work, too, giving different parts of the space their own identity and helping you find your way around. 

And throughout, there are thoughtful places to settle in: phone booths, wellness rooms, softer communal seating, cafe options, and tables for collaboration.

The building has a long history as a corporate workplace. We’re enjoying giving its next chapter a little more warmth. 

The Days Worth Coming In For

Some workdays are perfectly happy to happen wherever you open your laptop. Others are better when everyone’s together.

A planning session that finally gets the whole team around one table. A client presentation that deserves a proper room. A day of interviews. A colleague visiting from another office. Or simply the chance to work alongside people you’ve mostly been seeing in little squares on a screen. 

Sometimes getting everyone in the same room is half the accomplishment. What happens once they’re there is the good part. 301 Howard is particularly well placed for those days.

Private Offices give teams a consistent home base in the South Financial District. Shared lounges make room for the conversations that happen before and after meetings. And the surrounding neighborhood offers plenty of places to continue those conversations over lunch, coffee, or a walk outside.

And when the workday takes you elsewhere, you’ve got options. With five additional Industrious locations across San Francisco, there’s somewhere to drop in with a Day Pass or book a Meeting Room, whether you’re meeting someone near the Embarcadero at 1700 Montgomery Street or heading toward Union Square at 77 Geary Street. Your workweek can have more than one address.

For people whose weeks take them around the Bay Area, there’s also something reassuring about having a place to return to. A familiar desk. A welcoming face. Somewhere to put your things down and get on with the day.

Workday Snapshot

• Morning: Arrive through Salesforce Transit Center, bike in and use the building’s bike storage, or walk over from the surrounding Financial District.
• Coffee first: Joe & The Juice in the building, or Andytown Coffee Roasters near Salesforce Park.
• Best midday reset: Salesforce Park. A garden above the city, complete with walking paths and enough greenery to make a lunch break feel like an actual break.
• When the team needs a little air: The Crossing at East Cut, with outdoor gathering spaces and activities that offer a change of scenery.
• After-work move: A walk along the Embarcadero towards Rincon Park and the Bay Bridge. Especially when the weather decides to cooperate.
• Best reason to come in: Team days, client meetings, collaborative sessions, and the kind of work that gets better when people can talk across a table.

Why SoMa Works

One of the nice things about working in this part of San Francisco is how much of the day can happen close to home base.

Your team can arrive from different directions. A client can meet you without much fuss. Lunch can happen outside. And when you need a few minutes away from your desk, there are parks, public spaces, and the waterfront waiting nearby. 

At 301 Howard, we’re bringing those advantages together with a workspace that feels genuinely good to spend time in. 

A little color. A little warmth. A great view of the Bay. And somewhere you can look forward to returning to tomorrow.

Industrious SoMa is coming to 301 Howard Street. Book a tour and discover a better workday in one of San Francisco’s most connected neighborhoods.