Equinox and Industrious partnered to create a workplace experience within the flagship Equinox branded building, designed to complement their company HQ, Equinox fitness club, Equinox Hotel, and the broader offering at Hudson Yards. Together, the groups translated their brand values into a productive workplace setting worthy of the name.
THE OUTCOME
• Industrious and Equinox collaborated on a joint marketing effort that contributed to Industrious receiving the most applications for a new location ever
• Industrious was able to command the highest membership fees of any space within its portfolio