How Double Good Built a Chicago Home Base That Works

When Double Good, a Chicago-based fundraising platform known for its brightly branded popcorn and youth-focused mission, began expanding its footprint, it faced a familiar modern dilemma: how to give employees a high-caliber office experience without losing flexibility.

The answer, at least for its Chicago technology and corporate teams, now sits high above the city in Industrious Willis Tower.

“We were finding a large density of talent in Chicago, and we wanted to make sure they have a place they can work from that feels branded and easy for them to get to and work out of,” said Jess Doyle, Chief Growth Officer at Double Good.

Double Good’s operations are intentionally spread across the Chicago area. Its official headquarters in Burr Ridge is where the popcorn is popped, while Elmhurst houses packing and shipping. Willis Tower is the third node in this network, serving as the downtown hub for teams that build and support the company’s tech-driven fundraising platform.

At Willis Tower, the focus leans heavily toward the tech and commercial functions: marketing, customer, finance, HR counterparts, product, product operations and engineers. 

A commute and office that works

For Doyle, the day at Willis Tower begins at Union Station, after a train ride in from the suburbs. What might otherwise be a draining part of contemporary office life has become one of the space’s quiet advantages.

“It is the easiest commute,” said Doyle. “From Union Station to walking into Willis Tower, it’s about a block and a half. I could not ask for a better commute from the train station, especially on those really cold days.”

From there, the experience shifts from transportation efficiency to brand immersion. Double Good maintains a dedicated suite within Industrious, complete with its own branding and team rooms.

“Double Good has an office within Industrious, which is so nice because when you walk in, you see the Double Good branding,” said Doyle. “You go behind the door, and it’s all Double Good employees,” Doyle said.

Whiteboards line the team rooms, conference rooms are readily available, and the broader Industrious environment layers in curated hospitality, including breakfast at 8:30 a.m. (Thursdays are bagel day) to snacks and afternoon happy hours.

The verdict from employees has been positive.

“I think people are generally happy,” said Doyle. “The office space is beautifully curated. The staff is around when you need help with anything, there are snacks and happy hours… All that has made our days really efficient and effective.” 

Hybrid work with intentional in-person time

Double Good operates on a three-day-a-week in-office hybrid model, and Doyle’s teams are based primarily at Industrious in Willis Tower. That schedule has reshaped how they use their time together.

“We are definitely collaborating more,” said Doyle. “We’re making use of the time we have together, trying to minimize the amount of time we’re on Zoom when we’re all in the office, and maximizing the time that we’re all jumping into conference rooms to meet and huddle on items.”

The design of the space supports that rhythm. Teams can move between dedicated rooms for heads-down work and larger conference spaces for cross-functional collaboration. One standout is a large conference room, which can seat more than 20 people, enabling all-hands meetings for Doyle’s combined groups.

Flexibility for a growing, mission-driven business

For Double Good, workspace is not just a logistical necessity but a strategic lever. As the company continues to grow — Doyle estimates between 30 and 50 people now work out of Willis Tower — Industrious offers crucial flexibility.

Rather than locking into a static real-estate footprint, Double Good can calibrate its presence as hiring ebbs and flows.

“It gives us flexibility, while enabling our staff to have a best-in-class work environment,” Doyle said. “It really helps us expand and contract as we need to meet the needs of our employees.”

That flexibility extends beyond employees to external partners. The Willis Tower location, both prestigious and practical, has become an easy destination for contractors, collaborators and potential partners.

“It is a space that’s really accessible for a lot of our partners,” Doyle said. “When I say we’re in the Industrious space at Willis Tower, everybody is excited to come by, see the space and explore the building. It makes it easy when everyone wants to come to us rather than us going to them.” 

Industrious at Willis Tower includes a 52,000-square-foot buildout of the 44th floor, featuring a total of 100 offices, three large suites, conference and lounge spaces, and a large main café with views of the city from the tallest building in Chicago.

Space that serves the mission

Underneath Double Good’s operational decisions is a simple mission: to create and support joy for youth across America by helping teams raise meaningful funds quickly and easily through popcorn-based fundraisers. Volunteers, who are often busy parents and coaches, run short, high-impact campaigns via personalized Pop-Up Stores™ on their phones and keep 50% of every sale.

Doyle draws a clear line from that mission to the kind of workspace Double Good seeks out.

“We want our employees to feel like they can walk into a space and start making an impact every single day at work, and the more they can focus on that work, the more joy we can create,” she said. “We want to make sure that they have workspaces that enable them to do high-quality work and a high velocity of work.”

At Willis Tower, Industrious has become that kind of environment: branded yet flexible, communal yet focused, premium yet pragmatic. For a company built on enabling others to fund their dreams, it’s a fitting home base, one that reflects both where Double Good is today and how it plans to grow tomorrow.